DESIGN PHILOSOPHY

THE ART
OF WEAVING TALES

A premium furnishing brand, ‘VFM Design’, reiterates the promise of exclusivity and a holistic approach to curation of textile collections. Our design philosophy blends creativity and comfort, with functionality and design, to induce a sensory cornucopia of vivid dreams, woven with threads of visual and tactile experiences.

The new launch with a marked influence from the timeless world of storytelling, presents five theme based collections, each floating on the wings of imagination. A selection of weaves and blend of materials impart varying dimensions to the FAIRYTALE Collection, creating an alluring narrative with evocative colours and surreal patterns, inspired by ‘Alice in Wonderland’; while emphatic textures and wild designs of the FABLE collection reminisce the adventures of ‘Jungle Book’, in a seamless array of abstracts, organics and geometrics. Rich Jacquards, printed velvets and stylized florals in an opulent palette are the inimitable signature of the FANTASY Collection like a wish granted of in the magical word of Alladin. The FICTION Collection, on the other hand revisits the modern myth ‘Tron Legacy’ making a bold statement with 3D cut velvets and embroidered binaries in cyberchic colours and bio digital patters. FOLKLORE Collection echoes as the melodious grand finale of the diverse launch including a feel of tranquil luxury with musical harmony of the Carnatic Raga System intertwined into elaborate jacquards, ethnic damasks, sumptuous velvets and sophisticated satins.

With an assortment varied articles that stand out independently to fulfill diverse furnishing requirements, while at the same time coordinate with each other to complete design schemes, this launch writes a distinctive story of its own.